Advance Services Group exists to help leaders and businesses navigate the complexities of growing, scaling, and exiting with clarity, confidence, and impact.

Founded on the belief that the right blend of challenge, change, and expertise connected to a board can energise a long-term growth plan, fuel an exit strategy, and ensure all stakeholders achieve their desired success, Advance Services Group has built a reputation as a trusted corporate strategy partner.

We recognise that leadership is not just about steering the business — it’s about overcoming complexity, maintaining momentum through uncertainty, and making critical decisions that shape the future. That's why we work closely with leadership teams to address the challenges that come with growth, transition, and transformation. Whether it's redefining vision and strategy, strengthening executive capability, navigating board dynamics, or preparing leaders for exit or succession, we bring the experience, insight, and tailored support needed to unlock potential and deliver lasting impact.

Our approach is consultative, collaborative, and bespoke. We engage deeply with every client to understand the nuances of their business, leadership dynamics, and strategic goals. We don't offer off-the-shelf solutions — instead, we co-create pathways that are specific to each client’s needs, ensuring alignment at every stage of growth, change, or exit. Through open dialogue, rigorous analysis, and strategic challenge, we become an extension of the leadership team, helping businesses move forward with clarity and confidence.

With a comprehensive range of services — from C-Suite recruitment, board advisory, corporate strategy development, and turnaround services to NED (Non-Executive Director) engagements and ongoing leadership support the Advance team has helped hundreds of businesses achieve exponential results by aligning them with the right people, frameworks, and strategies.

Operating across the UK and Europe, with a truly global reach, we have become the chosen partner for open, engaging, and candid discussions around leadership and business challenges — and how best to support the journey ahead.

The power of the right hire — and the true cost of the wrong one — this clarity of thought in our early days sparked a strong belief: recruitment isn’t just about hiring an expert to fill a role; it’s about understanding the business strategy deeply enough to identify the problem that needs solving, both in the short and long term, and therefore knowing which expert is truly needed.

This strategic approach to C-suite talent management transformed our niche executive search firm in Manchester into a multi-disciplinary consulting group with a global reach. We began by helping boards define their long-term strategy, uncover critical gaps and skill shortages, and map these insights to the specific talent needed to drive their businesses forward.

As markets evolved and client needs grew more complex, we recognised the need for a more integrated approach — one that could not only identify top talent but also help organisations restructure, reposition, and grow.

That’s why Advance Recruiting, NedMaker, and Advance Services came together under one roof — known today as ASG. Now operating across the globe, ASG helps businesses create their own success stories for the future, whether by delivering key people for their teams, providing strategic advice and guidance to stakeholders, or sourcing external NEDs and advisory talent to drive continuous challenge, change, and outside-in thinking.

At our core, we believe that people and strategy are inseparable. Success isn’t just about placing the right person or launching a new plan — it’s about alignment, timing, and execution. That’s why our approach is always rooted in deep understanding and long-term thinking.

We’re a team of specialists — from recruiters and strategists to governance advisors and marketers. But more than that, we’re listeners, collaborators, and problem-solvers. Our people bring not just experience, but curiosity and care to every engagement.

• Integrity: We build relationships based on trust, discretion, and transparency.

• Excellence: We hold ourselves to high standards in every detail of our work.

• Insight: We bring clarity and perspective in moments that matter most.

• Agility: We adapt quickly to meet the pace of change in business.

• Impact: We measure success by outcomes, not effort.

From C-suite executives to private equity firms, our clients return not just for our expertise — but for the way we work. We listen. We challenge when needed. And we always focus on solutions that create lasting value. Whether we’re guiding a board appointment or repositioning a business for growth, we stay invested in the results.