
24-Month Playbook & Question Bank
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Branded and quality we used product and we give the best

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Years Experience
Advance Services Group exists to help leaders and businesses navigate growth, change, and transition with clarity and confidence. Through a unique blend of board advisory, executive and Non-Executive recruitment, and strategic consulting, we support organisations in achieving lasting impact – from scaling up to stepping back. Explore our story, values, and approach, and discover why clients across sectors choose ASG as their trusted strategic partner.
Work 1:1 closely and directly
with trusted experienced
board-level mentors to uncover
your true executive value.
«Translate your valuable
operational experience into
clear boardroom relevance.
+Build your personal leadership
narrative and strategic
positioning.
Craft a powerful board CV that
showcases your governance
acumen and leadership impact.
«Tailor your professional and
compelling profile for executive
or non-executive roles across
sectors and company stages.
Ensure your application
materials are board-ready and
optimised for today’s
competitive environment
Receive expert-led interview
coaching expertly and
specifically tailored for senior C-
suite and board-level settings.
+Learn to confidently navigate
your first 90 days with clarity,
influence, and structure.
Understand modern
boardroom dynamics and how
to deliver value from day one.
Receive expert-led interview
coaching expertly and
specifically tailored for senior C-
suite and board-level settings.
+Learn to confidently navigate
your first 90 days with clarity,
influence, and structure.
Understand modern
boardroom dynamics and how
to deliver value from day one.
Explore the art of influencing
the board from the outside
Learn the power of key
stakeholder management
Understand when and how to
best operate in the boardroom
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We believe in treating every NED as unique, just like the company engaging with them. It creates such a strong synergy that drives businesses forward and NEDS prove their true value to a business.
Our NEDs are backed by a dedicated team with decades of executive and NED recruitment experience, committed to ensuring the right match is made based on mindset, ethos, and skillset to drive success for both the individual and the organisation.
"What stood out for us was how defined and seamless the ASG process was. After one conversation with Steve, we were introduced to candidates who matched not only the skillset we needed but also the culture and energy of our board. We weren’t inundated with CVs, just the right people, at the right time and to achieve this with no recruitment fee was genuinely refreshing."
"We were sceptical at first, could anyone really understand the nuances of what we needed in a NED? But Steve and the ASG team nailed it. The introductions we received weren’t just technically qualified; they were people who clearly shared our passion for the sector and aligned with our values. It felt less like a hiring process and more like being matched with long-term partners."
"We honestly couldn’t believe the quality of the service, particularly given we didn’t pay a recruitment fee. We’ve worked with headhunters before and spent significant sums for a fraction of the outcome. ASG gave us a smooth, discreet process and delivered exactly who we needed. It’s a model that just makes sense."
"The NEDs ASG introduced have transformed the way our board operates. They brought in people with proven experience of achieving exactly what we want to do as a business. The process itself was effortless & no wasted time, no generic CVs, just targeted introductions. It’s been one of the most effective board recruitment experiences we’ve had."
"We really valued how confidential and respectful the process was. Our details weren’t shared widely, and we weren’t flooded with irrelevant candidates. Instead, after one clear discussion with Steve, we were simply presented with the right people. It felt professional from start to finish and gave us huge confidence in the appointments we made."
"Unlike other services we’ve tried, ASG didn’t overwhelm us with endless options. We didn’t feel ‘sold to’ or pressured just supported. Every candidate we met had been thoughtfully matched to our needs, which saved us a huge amount of time. The simplicity and effectiveness of the process really impressed us."
"What impressed us most was how closely ASG aligned candidates’ past achievements to our specific goals as a company. These weren’t just generic ‘experienced NEDs’ they were people with a proven track record in solving the exact challenges we’re facing. It made the decision-making easy, and the impact immediate."
"Steve took the time to really listen. He asked the right questions, understood what we were trying to achieve, and then introduced us to individuals who not only ticked every box but exceeded our expectations. It didn’t feel transactional it felt like he was genuinely invested in finding the right fit for us."
"We’ve been through lengthy and expensive search processes before, so working with ASG was a revelation. After a single call, we were connected with outstanding candidates who were already engaged and motivated. The efficiency was extraordinary, and the quality of the introductions was second to none."
"The NEDs we appointed through ASG have added enormous value, not just on paper but in how they’ve shaped our strategy. The process was straightforward, quick, and completely free of the usual recruitment noise. For us, the biggest surprise was realising you can get this level of service and outcome without paying a recruitment fee. We’ll be back."
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